Hiperdist announces a strategic partnership with JBL to revolutionize audio experiences across Africa and selected markets in the Middle East.

Hiperdist, a leading IT distributor in the MEA, has announced its strategic partnership with JBL from Harman, a pioneer in premium speakers and headphones renowned for their exceptional audio quality. This collaboration marks a significant step forward in delivering cutting-edge audio solutions across Africa and selected markets in the Middle East.

The partnership enables Hiperdist to offer JBL’s comprehensive product range of premium speakers encompassing, wireless Bluetooth speakers, Android & iOS headphones, soundbars, subwoofers, home theater systems, computer speakers, and iPod/iPhone docks. With JBL’s superior audio quality, this collaboration aims to redefine lifestyle audio experiences for consumers across the region.

Adil Ali, General Manager of Hiperdist, expressed his enthusiasm for the strategic alliance, stating, “We are thrilled to join forces with JBL. This partnership aligns with our commitment to providing top-notch technology solutions to our customers, and we believe that JBL’s innovative audio products will greatly enhance our offerings.”

Mohammad Adil, Head of Hiperdist’s PC, Components & Lifestyle (PC&L) division, emphasized the strategic significance of this collaboration, saying, “The partnership with JBL opens up new possibilities for us in the audio solutions space. JBL’s reputation for quality and innovation aligns seamlessly with our vision, and we look forward to bringing cutting-edge audio technology to our valued partners.”

Abusad Najmi, Associate Director at Harman Middle East, shared his enthusiasm about the partnership, stating, “Collaborating with Hiperdist, one of the leading distributors in the MEA region, presents a valuable opportunity for JBL to broaden our footprint and bring our premium audio innovations to a wider audience. Hiperdist’s deep market expertise and robust distribution network will be instrumental in delivering our high-quality audio solutions to these dynamic markets.”

This strategic partnership underscores Hiperdist’s dedication to delivering premium products and services to its customers, solidifying its position as a leading IT distributor in the region.

About Hiperdist

Hiperdist is one of the leading IT distributors serving the Middle East and Africa region since 1980. With over four decades of experience, Hiperdist has emerged as one of the largest distributors in the industry, representing over 40 of the world’s foremost IT vendors. The wide range of offerings provided by Hiperdist serves more than 5,000 IT resellers, system integrators, and enterprises across the region. The diverse portfolio includes computer systems, components, lifestyle products, printers and supplies, as well as enterprise solutions such as servers, storage, networking, power, security, and surveillance solutions.

About JBL

For more than seven decades, JBL has has influenced life’s most memorable moments where music, lifestyle, gaming, and sports converge. JBL elevates the listening experience with exceptional audio quality and product designs that promote individuality and self-expression. With unparalleled professional expertise and a commitment to innovation, JBL stands as a leader in the audio industry, attributed to the dedication of passionate and talented global engineers and designers. JBL continues to be at the forefront of technology, driving cultural progress through participation in major events and collaborations with top talents in music, sports, and esports.